Are you spending more time on customer acquisition than customer retention?

If so, chances are you are missing out on valuable opportunities to make a sale and increase your profits.

Customers are the foundation to every business. Without buyers you have no business so therefore, keeping your customers satisfied is one of the most crucial steps to master.

It comes back to the old saying- “It costs more to acquire a new customer than to keep an existing one happy.”

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Does your blog or website get hundreds of thousands of readers?

If the answer is no, there are many things that you can be doing to help build readership and get people viewing your content.

Beyond content marketing basics, we are going to take you through a few alternative steps that will help get your written content out to a wider audience.

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Does your product description simply describe what you are selling or do they offer something more?

Overlooking the product description can be a big mistake when it comes to selling your products and services. In fact, most websites fall into the trap of simply using descriptions to describe the product when really, they should be using it to sell the product instead.

If you are looking to jazz up your product descriptions, here are 8 ways to write product descriptions that sell:

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To track CF7 form conversions in Google Analytics, follow the steps below:

Step 1:

Make sure you have the latest version of Google Universal Analytics tracking code on your site. It will look something like this.

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Looking to generate leads?

Going beyond social media and PPC campaigns there are many other ways to generate leads that can help bring a constant and steady stream of visitors to your site or landing page.

Here are 5 of the most tried and true:

1.) Infographics

Visual content is definitely the way of the future as more and more, internet goers are looking to access information quickly, easily and effectively.

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You’ve spent months, maybe even years tweaking your website, driving traffic and optimising your landing page only to have your customers abandon ship before they even reach the checkout page.

If this is the case, you are not alone.

An average of just 5.31% make it to the cart and even less actually checkout and complete the transaction.

All hope however, is not lost thanks to Exit-Intent Pop-Ups that grab your visitors attention and entice them to make an action before they abandon your website.

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What is marketing?

Ask a handful of people walking down the street and most will comment that it has something to do with advertising and sales however, this is just the tip of the iceberg.

Marketing is really about telling a story and making a connection to the consumer and without these factors, it is likely that your marketing strategy will not stand the test of time, especially as technology accelerates.

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It is estimated that brands spend around $1 billion per year on sponsored Instagram posts and this number is only expected to rise as the social media platform becomes more popular.

With all this money being thrown around on Instagram, you are probably wondering how you can get a piece of the pie…..well the good new is that you can, as long as you have a following.

Today, close to 250 million people use Instagram which is up by nearly 64 percent since 2014, making it the largest growing social media platform in the world.

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Everyone wants traffic to their website and lot’s of it, but instead of going after quantity, what about the quality? Believe it or not, one traffic source does not fit all, instead you have to really go after the platforms that your target audience is spending time on. For example, it would be absolutely pointless running an ad for warm winter jackets in the peak of the summer in Mumbai, India. Just the same, it would be pointless running an ad for summer t-shirts in the peak of the winter in Anchorage, Alaska. (more…)

There is no denying that online content is changing from the written word to visual content.

Whether it is videos, photos or infographics, trends are revealing that visual content is a preferred medium when it comes to browsing online.

Statistics show that:

• 63% of content on social media is made up of images
• 66% of updates on social media are visual content
• 50% of users have re-posted a photo or video they have found online
• 54% of users have posted an original photo or video that they created

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