Growth Hacking

From Spotify to Pandora, digital music platforms have definitely changed the landscape of the music industry and with more and more people signing on to use these types of services, it may be fitting to learn how to use them to your advantage.

(more…)

Building attention around your brand can be difficult to do, especially when you are just starting out or in a highly competitive industry.

Sometimes it can seem like all the good ideas are taken or that you need to have a huge marketing or PR budget to make anything happen.

(more…)

Webinar; a seminar or other presentation that takes place on the internet, allowing participants in different locations to see and hear the presenter, ask questions and sometimes answer polls. 

Webinars are a fantastic and inexpensive way to help build your brand, engage with your community and find new customers and leads.

(more…)

Is your pricing page compelling customers to spend or scaring them away?

Chances are one of the last few steps in your sales funnel is the pricing page and the last thing you want to do here is scare away your potential customers for good.

When putting together a website or e-commerce store, many businesses overlook the pricing page component. Sure, the dollars and cents matter but everything on the pricing page itself can either make or break getting the sale.

(more…)

Are you looking for a way to take your content to the next level?

Over 86 percent of businesses use content marketing in order to promote their products, build their brand and to establish a connection with their audience.

While offering content is a great way to generate leads and sales it can be difficult to stand out from the crowd- remember over 86 percent of businesses are also competing for readers attention as well.

(more…)

Do you understand your audience?

When it comes to running a successful business understanding your audience is the most crucial component. Without being able to understand who is visiting your webpage and purchasing your products there is no way you can possibly grow or leverage your company.

The good news is that there is a simple tool that you can use to help you understand your audience better – Google Analytics.

(more…)

Does your website have a blog?

Blogging is a great way to drive traffic to your site, establish your brand and showcase your expertise but what is the best way to attract readers? Does it come down to quality or quantity?

A Quality blog post is usually one that is well-researched, insightful and offers information on a particular subject. The topic is often strategically thought out and may even indirectly promote your brand or service. Over time these types of posts become valuable references and often rank well in search results. They are posted to the site less frequently and can be of any word length.

(more…)

Whether you use your website as just a launching pad or as the entire basis for your business the end goal is always the same- to establish and grow your brand.

Having a website is an essential business tool and no matter how you choose to use it there are 8 little-known hacks that can help you turn it into a well-oiled growth machine.

These hacks can help you to increase your leads, sales and revenue without having to spend a fortune on a complete website re-design and here they are…

(more…)

Are you running a B2B company?

If you want more businesses to walk through the door of your own business than perhaps you need not look any further than LinkedIn.

LinkedIn is a business-focused, social network geared for professionals across a wide variety of industries. According to the site, LinkedIn helps to “manage your personal identity” and assists you in “engaging with your professional network”.

(more…)

Think marketing to a multi-cultural audience is a niche opportunity?

Think again.

The 2011 Census revealed that one in four Australians are born overseas and another 43 percent have at least one parent that was born overseas.

With such a multicultural country at our fingertips it is important that businesses and advertisers learn to adopt certain practices and trends in order to appeal to different ethnicities.

(more…)